Wieden+Kennedy Shanghai, a creativity driven advertising agency, advocates design and innovation and delivers cutting edge works for their clientele.
Thomas Dariel, the principal designer and founder of Dariel Studio was entrusted with redesigning the entire space, and succeeded in creating an ideal working environment for the W+K team by combining existing features of the space itself with the required functionalities.
In choosing “tree” as the central theme of the working space, Thomas Dariel drew parallels with the core corporate culture: fast growing and never-ending creativity. Designers carefully preserved the beauty and features of the space by playing with the existing open staircase to connect all the spaces across different floors. Inspired by the scenography of branches growing out of a tree trunk, the horizontal and vertical split joint boards connect, cross, and naturally extend to different floors, composing the key visual of the office building. It also indicates the divergent creativity and imagination.
Completion Time：December, 2016